Senior-led · London & Remote

Performance
paid media
that drives sales.

A lean, senior-only paid media team for brands that want execution — not overhead. Strategy, creative, launch, optimisation and reporting across Meta, Google, TikTok, LinkedIn, Reddit and Spotify.

Fees from 1-5% + £999 base
Minimum term 3 months, then rolling
Typical launch Hours to days
Live · 14 campaigns Paid media in motion
Platform partner experience
Meta Marketing Partner
Google Partner
TikTok Marketing Partner
in LinkedIn Partner
Meta Google Ads TikTok LinkedIn Reddit Spotify Performance Max Sprinklr Meta Google Ads TikTok LinkedIn Reddit Spotify Performance Max Sprinklr
Why the model works

Less overhead. More output.

No office, no layers of junior staff, and a lot of AI doing the repetitive work. Senior operators stay focused on decisions, testing and performance — which is why we move faster and charge less.

Revolution Beauty Superdewy Cushion Foundation paid social creative Revolution Beauty Mother's Day promotion paid social creative
DTC skincare success story
−38% CPA reduction

Revolution Beauty

Managed CPA down in the first 45 days by tightening promotional creative, offer messaging and Meta/TikTok test rotation.

FocusLower acquisition cost
ChannelsMeta + TikTok
OutputFaster creative rotation
Made.com new collection homeware paid social creative Made.com home lighting paid social creative
E-commerce homeware success story
3.4× Blended ROAS

Made.com

Lifted blended ROAS by consolidating messy campaign overlap, stabilising budget delivery and pairing lifestyle-led creative with stronger shopping signals.

FocusReturn on spend
ChannelsGoogle + Meta
OutputClearer buying signals
Pleo tap snap submit expense management paid social creative Pleo Xero integration paid social creative
B2B SaaS success story
4.2× Spend scale

Pleo

Scaled monthly spend while protecting lead quality through tighter intent segmentation and finance-team messaging.

FocusLead quality
ChannelsGoogle + LinkedIn
OutputBetter segmentation

Illustrative summaries based on recent client work. Full case-study detail is shared in live conversations where commercially appropriate.

What we do

A 360 paid media team — not just an ad studio.

Our role is to run the whole paid media system efficiently: decide where to invest, shape the assets, get campaigns live fast, test harder, report clearly and keep improving the economics.

01
Media strategy & channel planning

Budget splits, funnel design, KPI setting and proposal-ready thinking across Meta, Google, TikTok, LinkedIn, Reddit and Spotify.

PlanBudgetsKPIs
02
Research, tracking & platform setup

Audience research, competitor analysis, tracking audits, pixel and CAPI checks, naming discipline and launch QA.

CAPIPixelQA
03
Creative, copy & asset handling

New static, motion and creator-led assets — or adapt content you already have into platform-ready ads, copy variants and approvals.

StaticMotionUGC
04
Trafficking, bulk upload & integrations

Campaign build, feed-specific formatting, QA and delivery through direct platform workflows or connected systems like Sprinklr.

BulkFeedsSprinklr
05
Creator, influencer & partner ops

Research, shortlist and brief creators or work alongside your creative, affiliate or partner agencies to amplify existing content.

CreatorsAffiliate
06
Optimisation, dashboards & reporting

Deep-dive reporting, weekly decisions, rapid test rotation and budget movement — with dashboards built for commercial decisions.

DashboardsTestingReadouts
Transparent pricing

Senior execution, priced fairly by tier.

Our management fee is tiered so smaller brands can get senior support without waiting to hit an arbitrary spend floor, and larger accounts still benefit from lower percentages as they scale. Strategy, setup, trafficking, optimisation and reporting are included.

Tier 1
Up to £10k / month
5% of ad spend

+ £999 monthly management base. Built for smaller launch budgets that still need senior planning, launch and reporting.

Strategy & planningIncluded
Setup & traffickingIncluded
OptimisationIncluded
ReportingIncluded
Tier 2
£10k-£20k / month
4% of ad spend

+ £999 monthly management base. More room for structured testing, faster iteration and weekly optimisation.

Structured testingIncluded
Weekly optimisationIncluded
Creative iterationIncluded
Decision reportingIncluded
Tier 4
£100k+ / month
1% of ad spend

+ £999 monthly management base. Designed for complex spend with tighter reporting and leaner agency economics.

Complex spendSupported
Senior operator leadDedicated
Sprinklr / bulk opsIncluded
Exec reportingIncluded

Standard engagement: 3-month minimum, then rolling 30-day terms. Smaller budgets are welcome; we scope the launch pace, channel mix and amount of production around your stage rather than forcing a £10k entry point.

How we run accounts

A faster operating model for better paid media.

The point is not to make paid media look complicated. The point is to make it accountable, fast and commercially useful. Here is the rhythm we run accounts on.

01
Audit, research & plan

Review offer, market, account structure and tracking — then a channel plan, test list and media direction.

Hours to days
02
Build assets & approvals

Create or adapt assets, brief creators, write copy and organise approvals so nothing stalls before launch.

Week 1–2
03
Traffic, launch & integrate

Clean builds, fast uploads and live campaigns via direct platform setups, bulk workflows or Sprinklr.

Go-live
04
Optimise, report & scale

Test harder, rotate faster and report more clearly across every platform — with written read-outs focused on commercial decisions.

Weekly rhythm
Questions we get all the time

The short answers.

Longer versions of every answer below are covered in a live conversation. Contact us and we will come back with a clear point of view on channels, fee level, speed to launch and the operating model that makes sense for your stack.

What does the management fee cover?

Planning, research, campaign setup, trafficking, optimisation and reporting. New production is scoped separately when required, but we can also work from your existing content and partner agency assets.

Who actually manages our account?

A senior operator manages the work directly. We are intentionally built to avoid the usual layers of junior account management and slow internal handoffs.

How quickly can you launch?

Because the workflow is supported by AI and reviewed by senior operators, we can turn plans around quickly and often get campaigns ready within hours or days depending on the brief, assets and approval path.

Which platforms do you run?

Meta, Google and TikTok are core. We also manage LinkedIn, Reddit and Spotify where they fit the brief — directly in-platform, via bulk workflows or inside connected systems like Sprinklr.

Do we need to use your creative team?

No. We can create new concepts and assets, but we can also work with creative provided by your internal team, agency, affiliate partners, influencers or creators — and adapt, traffic, test and optimise it properly.

Is there a minimum spend?

No. Smaller launch budgets are welcome and the fee simply follows the relevant spend tier. Engagements start with a 3-month minimum and then move to rolling 30-day terms.

Let’s talk

Tell us where you are — and where you want to get to.

If the fit is right we will come back with a clear point of view on channels, fee level, speed to launch and the operating model that makes sense for your stack. No generic deck. No vague promises.

Submissions are sent to hello@onepaidmedia.com.